What is AI automation?
AI stands for Artificial Intelligence. AI entails the simulation of human intelligence processes by machines and systems, most commonly computer systems. Automation is the process of setting up robots to follow specific orders. Humans specify the rules, and then the robots execute them. Artificial intelligence automation is a process used to organize and scale decision-making within an organization. To learn more about robots, you can check the article What is Robotic Process Automation (RPA)?
There are various ways AI automation increases ROI, leading to increased business value. This article evaluates how AI automation helps enhance business value by increasing return on investment.
ROI of implementing AI automation
Improved finance management
AI helps to automate routine tasks. By doing so, finance managers have enough time to attend to more significant jobs. Finance attendants who spend lengthy hours doing manual data entry have substantially lost productivity; but with AI automation, the finance staff concentrates on completing more significant tasks since the AI takes over ordinary routine tasks such as chasing receipts, inputting data, processing reconciliation, and filing invoices. As such, finance professionals have ample time to focus on proactive and strategic finance analysis, modeling, and reporting instead of tedious, mundane workflows.
AI automation helps to enhance compliance and accuracy in finance management. Some finance management processes are manual, yet they need accuracy and compliance. For instance, bookkeeping is vulnerable to human error, leading to business losses if not correctly done. AI automation streamlines finance processes by automating repetitive, routine tasks for finance professionals. Some benefits of AI automation in finance processes are bill paying, invoice processing, and data entry. Having accurate finance processes will relieve the business of errors and financial losses. Also, it will reduce the cost of human labor, eventually enhancing ROI.
Streamlined human resource management
AI automation helps to streamline recruitment and selection. The AI system quickly identifies potential applicants with the expertise and experience the employer needs. Also, the AI automation system helps ensure that the company employs the most qualified job seekers by screening candidates who do not meet job requirements, therefore, the business saves time and money by utilizing only the best-suited jobseekers through this solution.
AI automation helps human resource managers in enhancing performance management. A business needs to have performance management that is properly defined and in place. An adequately structured performance management helps measure employee impact on a particular job. As such, it is easy to track the company’s training of employees. Such a solution is critical as it allows the employees to align themselves with the goals and objectives of the company. However, where performance management is performed manually, like a supervisory appraisal, self-assessment, and debating, it becomes time-consuming, and accuracy could be low.
AI automation is the ideal solution to provide real-time tracking of goals, as it can evaluate what is complete and what is remaining. Also, through AI automation, it is possible to eliminate biases that may happen when analyzing employee performance. The AI system helps by aligning less-performing members with the business goals to enhance performance.
Improved sales management
AI automation is a sure way to help manage sales. Sales personnel can use a lot of time attempting to sell to clients/customers who are not concerned about the product/service. In such a situation, the business will make a loss. If they do not have customer intelligence and a solid market, the company will struggle to make ROI. However, with an AI automation solution, one will have data that will assist in making decisions leading to high sales. AI automation will help the company to track prospects and customer online activities. By so doing, the business will better understand targeted customers, generating higher sales.
That’s how AI system helps in sales forecasting and predictions. This feature aids in making future decisions with logical expectations and analysis of prospect conversion, helping sales professionals to understand present trends to meet sales goals. So, the AI system will allow the sales managers to determine which deals to give priority, initiate new opportunities that will increase sales revenue, and unearth leads that have high potential to make a purchase.
Improved procurement processes
AI automation supports procurement processes to help enhance ROI. Data is crucial for businesses to make better decisions in the modern world. However, procurement professionals take much time to analyze large data volumes. The best way to overcome this challenge is to have AI automation.
The AI solution overcomes this challenge by assisting procurement officers with data analysis and decision-making. As such, the procurement team uncovers primary insights that they could easily miss. As such, it becomes easy for the team to work with suppliers for better deals and thus reduce overall costs. Leveraging AI automation helps to elevate decision-making, leading to previously unachievable results.
Also, through AI automation, organizations can adopt proactive and predictive strategies to understand procurement processes better and thus spot potential risks before they happen. As such, the team will make better-informed decisions, leading to enhanced business value.
Enhanced marketing
Marketing teams need help as they go through large volumes of data for analysis to make better decisions for the organization. However, with AI automation, such a manual process is a thing of the past. The AI system collects and sifts marketing data from different programs and campaigns. As such, the team will find it easy to decide on the potential moves that would enhance the value of the business.
Any business needs to generate engaging and high-quality content for digital marketing. For the company to have high traffic, they need to upscale content production. AI automation is the best way to enhance content creation since it creates valuable and unique content with minimum effort. AI automation helps to personalize business and customer interactions to provide support and recommendations. For example, the automated system can suggest services a client might be interested in based on their previous purchases. It can also answer client questions accurately and on time.
Such an outstanding experience will make the buyer a return client. It can also lead to the customer leaving better reviews and feedback, attracting more clients. With more clients, the business will make more sales and thus increase ROI.
Conclusion
AI automation plays a crucial role in business process management. Through AI automation, organizations can increase ROI and thus enhance business value. Some of how AI automation improves ROI are:
- Automation of routine tasks.
- Enhanced compliance and accuracy in finance management.
- Recruitment and selection of potential job candidates.
- Enhancing performance management.
- Sales forecasting and predictions.
- Determine customer intelligence and solid market.
- Enhanced digital marketing and customer experience.