- 1. Introduction
- 2. Why is customer feedback important to drive growth?
- 3. The role of BPM software for customer feedback management
- 4. How to leverage BPM software with customer feedback management
- 5. Real-world example of leveraging BPM with customer feedback management
- 6. Benefits of BPM-driven customer feedback
- 7. Conclusion
Introduction
Customer feedback has always remained a crucial resource for organizations to improve their services, and its importance has now escalated significantly. The competitive era demands organizations to address customer feedback timely to retain customers and drive growth. In fact, 83% of customers are more loyal to brands that respond and address their issues.
There are many ways to deal with customer feedback, but BPM (Business Process Management) software provides an effective and efficient way of feedback management. Therefore, let’s discuss in detail the role of BPM software in feedback management and how to leverage it effectively. But first, let’s highlight the importance of customer feedback.
Why is customer feedback important to drive growth?
The importance and significance of customer feedback has grown significantly over the past decade due to the rapid technological advancements. Besides that, below are some of the main reasons why customer feedback is an important factor to consider:
- More options for customers: The business world has become competitive. Customers have multiple options to choose from. So, they will not hesitate to quickly shift to other brands if their expectations are not fulfilled effectively.
- Access to company reviews on review sites: There are now plenty of review websites, like TrustPilot, Capterra, Better Business Bureau, and others, where customers can write their reviews. Based on those reviews, the other customers can decide whether to use your company’s services.
- Increased expectations: Customers have a lot of expectations from the brand they choose. Failing to cope with customers’ demands immediately disappoints them and makes them leave negative reviews.
All the above points reflect the importance of gathering, analyzing, and addressing customer feedback to increase retention rates and attract new customers. But how exactly is customer feedback linked with growth? The below points will clarify this point:
- Improving products/services: Customer feedback helps to address the shortcomings in the products/services.
- Understanding customer needs: Customer feedback helps to understand customer needs and preferences.
- Enhancing customer satisfaction: Timely addressing customer feedback leads to enhanced customer satisfaction and loyalty.
- Identifying new opportunities: Customer feedback analysis helps uncover new growth opportunities.
- Competitive edge: Responding to customer feedback and extracting valuable insights help businesses get a competitive edge by meeting customer expectations and delivering them what they expect.
In short, customer feedback drives improvements, innovation, and satisfaction, which directly impacts business growth. In fact, organizations can increase their revenue by 4-8% above their market by emphasizing effective customer service experiences.
The role of BPM software for customer feedback management
Business Process Management (BPM) is a well-structured approach to map, analyze, improve, and monitor business processes continuously. Talking specifically about customer feedback, BPM is very vital for feedback management.
BPM helps set up a proper system for receiving and processing customer feedback and then improving the existing processes. Following are the different ways through which BPM helps in effective customer feedback management:
1. Establish standardized feedback collection process
BPM software streamlines the feedback collection process by helping to set up a standardized approach. This way, all the feedback gathered through surveys, reviews, or other channels is organized effectively.
2. Automated feedback routing
BPM software can help automate feedback routing to the concerned teams and departments. For example, reviews related to bugs or complaints can be sent to the development team, while positive reviews are sent to the marketing team.
3. Data analysis
BPM software provides a data analytics tool that helps to analyze the collected customer feedback. Based on the analysis, the organization can get insights about issues, likes, etc. These insights are very resourceful for decision-making.
4. Process improvement
Process improvement is the specialty of the BPM software. Organizations can use BPM software to optimize the relevant processes based on the data analysis. They can create specific workflows to help improve processes, such as implementing new technologies, automating manual tasks, reconfiguring processes, etc.
5. Tracking improvements
BPM software also assists in monitoring and tracking the improvements. This helps to continuously track the impact of changes and makes it easier to iterate the processes even further.
How to leverage BPM software with customer feedback management
Now that we know the role of BPM software in customer feedback management, the next question is how to leverage BPM software with feedback management.
You need a strategic approach to leverage BPM with customer feedback management. The below steps will help you strategically integrate BPM with feedback management:
Step 1. Set the targeted goals
The first step is to specify the targeted goals of integrating BPM with customer feedback management. You should specify what you intend to achieve with the integration, such as centralizing customer feedback, improving product quality, enhancing customer experience, etc.
Step 2. Pick the right BPM software
There are plenty of BPM software solutions available today. Therefore, this step requires you to explore the BPM tools that align with your requirements, test their features, and finalize one of them. It is recommended to choose a BPM software that offers a prolonged free trial to test its capabilities effectively. For instance, Qflow is one powerful tool to leverage BPM with customer feedback management and also offers a three-month free trial.
Step 3. Design workflows
Once you have finalized the tool, the next step is to design workflows. This implies creating the processes to gather and categorize feedback, route it to relevant parties, etc.
Step 4. Link feedback channels
There are different ways to collect feedback from customers, such as surveys, social media, reviews, and customer support. So, link all your feedback channels with the BPM software to gather and manage all feedback in a central place.
Step 5. Analyze data and optimize processes
Use the BPM tool’s analytical features to analyze the feedback data and extract relevant insights. Afterward, create actionable tasks to optimize the processes accordingly.
Step 6. Monitor, iterate, and improve
As the last step, use the BPM tool to monitor the impacts of changes and also get feedback from customers/stakeholders. Furthermore, continuously iterate and improve processes with BPM to enhance the customer experience.
Real-world example of leveraging BPM with customer feedback management
Let’s consider a real-world example to better understand how we can leverage the BPM tool with customer feedback management.
Suppose an electronics manufacturing company wants to add new features to its products and optimize the existing ones based on emerging customer demands. So, the company first gathered customer feedback from different mediums. Afterward, the company utilized the Qflow BPM tool to integrate customer feedback directly into their product development processes. They configured workflows to automatically route specific feedback to concerned teams, such as designers, developers, engineers, and quality assurance experts.
This way, the company leveraged the BPM tool to manage feedback effectively, update the concerned teams quickly, and implement the required measures promptly.
Benefits of BPM-driven customer feedback
BPM-driven customer feedback management has become extremely vital for organizations to utilize the feedback effectively. This leads to many benefits, as follows:
- Pinpoint process shortcomings: It provides a well-structured way of analyzing customer feedback, which helps identify inefficiencies, bottlenecks, and shortcomings that impact customers’ experience.
- Effective process improvement: It helps to prioritize and implement optimized measures to improve processes that can lead to more satisfied customers.
- Continuous monitoring and iterations: It paves the way for integrating a continuous monitoring and iterations culture.
In short, BPM software provides the best, agile, and adaptive way to utilize the full potential of customer feedback.
Conclusion
The customer feedback culture has grown significantly with the digitalization of the world. Today, 98% of consumers consider reviews an essential resource while making a purchase decision. Therefore, it is more than ever important for organizations to leverage customer feedback effectively. That’s why integrating BPM software with customer feedback can streamline the whole process. To wrap up, integrate BPM and customer feedback and optimize processes with data-driven decisions.